Case study: Indorama of Thailand
The Baltic Sea Region does give advantaged access to European markets, but our experience demonstrates that the Baltic Sea Region market itself is an added incentive to Indian investment in the region.
The world's largest plastic products producer Indorama Polymers Public Company Limited (holding 12% of the world polymer-products market), a company of Indian-origin the Indorama group, established and managed as an Indian family business, determined that the Klaipèda Free Economic Zone in Lithuania was the best point of European entry for its high-technology polyethylene terephtalate (PET) granule-manufacturing plant.
Advantageous geographic position with fast access to EU and CIS markets, excellent infrastructure, and favourable economic environment were the foundation of the EUR 100 million investment.
“There is also another reason why we chose Lithuania and Klaipèda. 'Klai' in the Thai language means 'diamond' and 'ped' – 'closer'. Locating our business in Klaipèda we believed that we are very close to our success. It is obvious that we really are.”
Mr. Gupta, Vice-President, Indorama.
‘This is a region on the go, with much achieved and more good things to happen.’
Christian Ketels, PhD, Harvard Business School